Question 1

What distinguishes performance marketing from general digital advertising?

Accepted Answer

Performance marketing is strictly data-driven and outcome-based. Unlike general brand awareness campaigns where success might be vague, we focus on measurable actions: leads, sales, app installs, or booked appointments. You pay for the effort, but we optimize for the result. Our goal is to make your advertising spend a revenue generator, not an expense.

Question 2

Which platforms do you manage for performance campaigns?

Accepted Answer

We manage campaigns across the entire digital ecosystem. This includes Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook & Instagram), LinkedIn for B2B precision, and platforms highly relevant to the GCC market like TikTok and Snapchat. We select the channel mix based on where your specific audience spends their time and money.

Question 3

How do you determine the budget and projected ROI for a campaign?

Accepted Answer

We don't guess; we calculate. We analyze your historical data, industry benchmarks, and unit economics (margins and lifetime value) to recommend a budget that allows for testing and scaling. We focus on ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) to ensure that every dollar spent contributes to profitable growth.

Question 4

How long does it take to see results from performance marketing?

Accepted Answer

While paid ads can generate traffic instantly, achieving optimized, profitable results typically requires a "learning phase" of 2 to 4 weeks. This allows the algorithms to gather data and for our team to A/B test creatives and audiences. We focus on rapid iteration to stabilize performance and then scale up.

Question 5

How do you handle tracking and attribution in a post-iOS14 world?

Accepted Answer

Data privacy changes have made tracking harder, but not impossible. We implement advanced server-side tracking (such as Facebook CAPI) and Google Analytics 4 (GA4) to bridge data gaps. We look at holistic metrics and attribution models to understand the true impact of your ads, ensuring we aren't flying blind.

Question 6

Do you create the ad creatives, or do we need to provide them?

Accepted Answer

We strongly believe that "creative is the new targeting." Algorithms work best with high-performing creative assets. Narratv Space provides full creative support, including copywriting, graphic design, and video editing. We build creatives specifically designed to stop the scroll and convert, rather than just look pretty.

Question 7

Is performance marketing suitable for B2B lead generation?

Accepted Answer

Absolutely. For B2B, the strategy shifts from impulse buys to building trust and authority. We utilize LinkedIn Ads for precise job-title targeting and Google Search for high-intent capture. We build funnels that nurture prospects with whitepapers, webinars, or case studies, delivering qualified leads to your sales team rather than cold traffic.

Question 8

How does Narratv Space report on campaign performance?

Accepted Answer

We believe in radical transparency. You will have access to a live dashboard (typically Data Studio/Looker) that shows your KPIs in real-time—spend, conversions, and cost-per-result. We also provide comprehensive monthly reports that go beyond numbers to offer strategic insights and the roadmap for the next month.

Question 9

Can you help us scale our spending without ruining our CPA?

Accepted Answer

Scaling is a science. Simply doubling the budget often breaks a campaign. We use a "vertical and horizontal" scaling strategy—expanding into new audiences and creatives while incrementally increasing budgets on winning ad sets. This protects your Cost Per Acquisition (CPA) while increasing volume.

Question 10

Why are my boosted posts not delivering the same results as your campaigns?

Accepted Answer

"Boosting" a post is a simplified tool designed for engagement (likes/comments), not revenue. It lacks the deep targeting, bidding strategies, and objective optimization of the full Ads Manager backend. We build complex account structures with exclusion lists, retargeting layers, and lookalike audiences to drive actual business results, not just vanity metrics.

Performance Marketing

Clicks are vanity. Sales are sanity.

The Black Hole

Surgical Precision

Capabilities

Paid Social

Paid Search

Retargeting

Analytics

Metric-Driven Ad Management

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Deliverables

Why Us?

Frequently Asked Questions

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